Selected work

Different markets. One useful standard: work your team can use.

These anonymized project patterns show how we structure research and delivery. The right scope, data availability, and campaign execution vary by market, so we define success with you before production.

B2B SaaS

Sales-leader market mapping

The brief

A sales platform needed a defined account universe across several markets, with senior revenue leaders mapped to each account.

How we approached it

We applied company-size, segment, and role rules, then organized the output into clear campaign cohorts.

Typical delivery

  • ICP tier and account rationale
  • Revenue-leader contact mapping
  • Market and segment fields

Ecommerce technology

Merchant prospecting by niche

The brief

A commerce provider wanted to focus outreach on relevant stores instead of sending one message to every merchant.

How we approached it

We researched brands by category, platform signals, and operational fit, then added owner or operator contact paths.

Typical delivery

  • Brand and store URLs
  • Category and platform research
  • Decision-maker or business contacts

Fintech

CRM readiness project

The brief

An incomplete CRM export made it hard to route records and understand which accounts deserved attention.

How we approached it

We mapped existing columns, enriched priority fields, normalized values, and returned a documented coverage view.

Typical delivery

  • Company and contact enrichment
  • Normalized titles and segments
  • Field coverage summary

Consumer brand

Creator partnership shortlist

The brief

A brand needed a manageable creator shortlist that considered actual content fit—not only audience size.

How we approached it

We screened creators against platform, niche, audience, and content criteria and made review simple for the partnership team.

Typical delivery

  • Creator profiles and URLs
  • Audience and niche indicators
  • Brand-fit research notes

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